Midway Opening

Work : Interactive storefront and video projection
Client : Midway Tavern
Details : Marketing stunt for opening of the place
Midway Tavern

Interactive installation presented during the 3 days official opening of the Midway Tavern on St-Laurent Street in Montreal. The purpose was to draw the attention of passers-by onto this building which was at that time not well known by the general public. The storefront’s smart interactive advertisement allowed the official announcement to be displayed in real time to pedestrians.