Lion Electric • Lion8

Production of 3 video advertisements of a marketing campaign on social networks for Lion Electric, aiming to reinforce the excitement around the official launch of the new Lion8, the first all-electric urban Class 8 truck in North America. MUXMO developed an aesthetic and artistic direction that conveyed mystery and energy. Produced with a blend of 2D effects and 3D animations, the teasers contributed to familiarise the public with the visual related to this important announcement, greatly shared on social media thereafter.